Over the past decade, the preferred retail experience has shifted from traditional bricks and mortar to e-commerce. Retail stores took a hit, and as a result, shuttered. But now, as the lines blur between digital and physical retail spaces, brands have a new vision for the in-store experience to entice their customer. The last time the ebco was in Miami, we headed to the newest "shopping mall" and more - Brickell City Centre - to experience first-hand how the in-person shopping experience is being reshaped by some of the world's biggest brands. This week, step inside Brickell City Centre with us to see what macro-trends you'll find one roof.
As personalization and customization trends grow and consumers get more and more used to getting exactly what they want, on-demand custom solutions are becoming a reality, even in industries that were traditionally slow to deliver customization.
At jewelry designer Kendra Scott's namesake store, customized jewelry is created while you wait on site at their Color Bar.
In the Quick-Serve Restaurant space space, customization is nothing new. Burger King's long- standing slogan, "Have it your way" exemplified the personalization allure. At Dr. Smood, food customization is taken to the next level. Beyond customized menu items, Dr. Smood allows customers to select the mood they want to experience as well.