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Brickell City Center: Intro

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Over the past decade, the preferred retail experience has shifted from traditional bricks and mortar to e-commerce. Retail stores took a hit, and as a result, shuttered. But now, as the lines blur between digital and physical retail spaces, brands have a new vision for the in-store experience to entice their customer. The last time the ebco was in Miami, we headed to the newest "shopping mall" and more - Brickell City Centre - to experience first-hand how the in-person shopping experience is being reshaped by some of the world's biggest brands. This week, step inside Brickell City Centre with us to see what macro-trends you'll find one roof. 


Miami is leading the way for a new model in urban shopping that challenges the online shopping phenomenon of the past decade.

A multi-use city within a city in the Brickell neighborhood of Miami - a place to shop, live, work, play and stay for locals and tourists alike - BCC is a magnet for the newest experiences. It’s also a building of extremes. At $1.05 billion dollars, it is one of the most expensive city centers in the US, and the tallest building in Miami. And everywhere you turn, today’s macro-trends are brought to life within the “walls” of the open-air village of Brickell City Centre.

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