People are going nuts over extreme sweets, especially those that are visually appealing! The craze of the Starbucks unicorn shakes had consumers turning a blind eye to the sugar content of the popular drink, while Whole Foods puts a fun twist on an international dessert favorite, and perhaps most visually satiating desserts are the bloggers creating their own visions of beauty through sweets. Nutella has expanded beyond the expected “nutella in everything” idea with an all-day menu is that not only offers an extensive lineup of sweet options, but savory as well. Nutella looks to tap into those sweet wishes with their iconic offering, all inspired by the Nutella brand whether the ingredient is featured or not.
“We wanted to challenge the chefs with the idea of carrying the essence of Nutella throughout the day, whether that’s in a breakfast pastry or a salad.”
Beauty meets creativity when it comes to a lot of today's favorite desserts, while caution about calories appears to go to the wayside, at least for a taste.