The health and wellness movement sweeping across categories has had a surprising effect on the alcohol industry. On the one hand, consumers are drinking less. Fueled by emerging research on the negative health impacts of alcohol and movements like Dry January and Sober October, consumers are increasingly mindful of what and how much they are drinking.
Following the immersive art exhibit concept, The FOMO Factory is an immersive selfie “wonderland” retail shop filled with multi-sensorial spaces where attendees are invited to take photos and marvel at larger-than-life retail displays with the intention of delivering a new shopping concept.
Why has matcha — the Japanese green tea traditionally grown in the shade, harvested, steamed, and then air-dried before being pulverized into a superfine emerald green powder — become such a phenomenon in recent years?
What Netflix was to the entertainment industry is what e-commerce, namely Amazon, is to the consumer-packaged-goods (CPG) industry. How are CPG distributors expected to compete with the Seattle-based titan and create a lasting margin?