What's a Trend Expedition
What does a trend expedition look like?
7 Favorite Stops on Our Trend Expeditions
Here at Ebco, we get asked, "What does a Trend Expedition look like?" It's very similar to a market visit, but instead of visiting the market to look for cool products and experiences at some of the most innovative and current stores, we take it a step further.
Before each expedition, we analyze the most impactful macro and category trends influencing our client's businesses. These could be trends around Centennials and other generations, lifestyle influences that are impacting the way consumers purchase and consume products, or new business models that are disrupting traditional industries. These learnings are then identified in a local environment like New York, Chicago or Los Angeles, for example.
Our goal is to show you the local interpretation of the largest trends impacting your customer and your business. Our recent trend expedition in Los Angeles found us looking at trends impacting the food and beverage category. We also ventured outside of the category to include businesses that were influencing our client's space because of the significant impact these trends have on consumer expectations, which ultimately impact our client's business.
Here are a few of our favorite stops:
This was a sneak peak to give you a little taste of what our jam-packed, two-day, curated expedition looked like. The destinations change each time based on our client's business needs (which may include a focus on a target customer, consumer behaviors, generational trends, or specific industries like beauty).
Our real work comes in when we analyze how these trends apply to your business today and how they can used for innovation in the future.