Research, Expeditions, Workshops

Consumer and trend consultancy


Consumer and trend research consultants. experts. enthusiasts.

We use an Evidence Based + Culturally Observed Innovation Process to leverage trends that lead to breakthrough insights and inspiration that differentiates you from your competition and helps you lead with market disruption.


Collectively, Ebco and its leaders, have direct experience with more than a dozen industries and many top tier brands (many of them global). 

Ebco is led by consumer research expert Erin Mays and market and trend expert Kalyn Rozanski, experienced professionals and trusted advisors who are passionate about trends and consumer behavior and using what they know to arm you with the information and inspiration you need to take informed strategic action.

We invite you to visit our office in Austin and we'll take you for a breakfast taco.



Inspiring and energizing innovation teams, marketers, and leaders of big brands across the globe. Ebco.



You're in excellent company.

A selection of Ebco's awesome clients.


The Ebco Team




Erin Mays

Managing Partner

Design strategist and researcher with deep expertise in innovation and product design.

Erin specializes in leading comprehensive research programs using an array of methodologies including in-depth interviews, ethnographies, collaborative work sessions, and usability testing.

Prior to forming Ebco, Erin served as a vice president for Sterling Brands and Senior Design Strategist at Karten Design. She holds an MBA in Design Strategy and dual bachelor degrees from UCLA in Design and Anthropology.


Kalyn Rozanski

Managing Partner

Accomplished trend researcher & strategist in innovation and product development.

Kalyn is known for her vision and insights. She is a constant consumer of voluminous amounts of information across categories and industries in search of meaningful emerging patterns. She also is an expert at interpreting and communicating what those patterns will mean to your brand in terms of future consumer and market desires and behaviors.

Previous to joining Erin to form Ebco, Kalyn worked for some of the top creative agencies in the world, providing trend insights to executives at top tier organizations such as Anheuser Busch, American Standard, Bayer, Kimberly Clark, Procter and Gamble, Green Mountain Coffee, and Nike.


Ben Chaib

VP of Client Relationships and Growth Strategy

Expert in developing new business ventures and client relationships.

Ben Chaib is an executive level professional with keen expertise in identifying new business opportunities and growing existing client relationships. He does this with a thoughtful and comprehensive approach to understanding a client’s culture, industry, and challenges. Clients come first for Ben, making sure they are well taken care of and that Ebco is consistently meeting and exceeding expectations.

Ben has led teams that have generated over a billion dollars in revenue over his 25 year career by using a formula of motivational leadership coupled with strategic marketing and analysis. Ben is widely regarded for his ability to improve team and individual performance and deliver on project promises through his deep understanding of people’s motivational needs and company's revenue and performance goals.


Passionate Thinkers, Creators, and Researchers


Kimberly Price

Sr. Innovation Strategist

Culturally diverse researcher with focus in primary methodologies and strategy.

Kimberly brings to the table a diverse skill set as a qualitative researcher, account planner and strategist. Throughout her career she has supported a broad range of clientele across Tech (YouTube, Yahoo, Microsoft), Retail (Calvin Klein, TOMS, Westfield) and Entertainment/Media (Fox, Elle, MTV, Comedy Central). She draws upon her training in Cultural Anthropology to empathize, understand and accurately represent the voice of the consumer. Her work expertise expands into connecting consumer insights to relevant trends that are changing the future of industries.


Rachel Krohn

Information Designer

Agile designer adept in print and digital mediums.

Rachel is an experienced graphic designer and art director in the field of communication and marketing. She explores and refines ideas into polished creative solutions ranging from bringing trends and consumer insights to life visually to developing immersive print materials.

Rachel is the lead Graphic and Information Designer at EBCO. She holds a BS in Graphic Communication.


Jonathan Abarbanel

Design Director

Problem solving, multifaceted product designer.

Jonathan is a Product Designer who has brought concepts to life for a variety of Fortune 500 companies across an array of industries. He has worked in every phase of product development from medical devices to consumer electronics, furniture to wearable tech, food, health and wellness products for people and pets.

Tapping into a multifaceted career as a creative professional in several areas including music production, interactive media, user experience (UX) and industrial design, Jonathan is able to bring a breadth and depth of innovative problem solving to any design challenge.


Kevin Liu

Junior Strategist

Trend researcher and strategist immersed in the Zeitgeist.

Kevin has a knack for absorbing information from numerous avenues— ranging from emerging technologies to internet memes. He is experienced in translating abstract sociocultural observations into actionable insights that anticipate for future consumers, markets and brands.

Prior to joining Ebco, Kevin worked as a trends analyst at some of top trend consultancies and had influence in a variety of aspects for Fortune 500 companies: marketing communication, brand architecture, and product development. Kevin holds a BBA in Strategic Design & Management from Parsons The New School of Design.


Samuel Merritt

Videographer and Producer

World traveler and creative videographer, brilliant at bringing trends to life.

Sam earned his B.A. in Communications from the University of Hawaii in Honolulu, Hi. He’s a member of SAG-AFTRA with network TV credits from ABC, CBS & more. Sam’s production and time as a videographer includes experience filming original content in 10+ countries during the last 2 years. Sam is a creative mind with a stunning eye for bringing trend and insights to life, allowing clients and teams to understand the impact of the world around them and what’s to come.



Inspiring and energizing innovation teams, marketers, and leaders of big brands across the globe. Ebco.