Research, Expeditions, Workshops


Welcome to Ebco’s exclusive Know What’s Next, Now - Book Group. This group has been specifically designed for corporate trend thought leaders in innovation and marketing from across categories. If you have access to this page you have been invited to join us!


From this group, you can expect the following:


An exciting book to read on a topic we have determined to be “hot”


A series of thought starters to get you thinking about how this trend applies to your category (or categories)


Access to our webinar where we will discuss the book and present key trends related to the trend area and answer questions



The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. We will dig into trends changing the future of categories —from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture. The focus will be on these key trends as outlined in the book—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrate where we see them developing now.


Past Books and Areas of Focus

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This book exemplifies the emerging ingredient trends we see impacting the food and beverage, beauty and wellness categories. We will focus on ingredient trends (and the reasons why consumers are interested in them) featured throughout the book. This includes CBD and cannabis as well as emerging superfood and enhanced/functional ingredients that promote wellness and beauty. 


Self Care

We’ve selected a book that concentrates on self-care, and our goal is to create a dialogue with trend thought leaders around how trends in self care can and will affect your industry. In addition to a thoughtful discussion around self-care and some of the main themes of the book, Ebco Trends will present self-care trends that we have uncovered in our research that are shaping the future across industries. 



Book Club Recap

Watch the video to see an overview of last month’s book club covering the topic of self-care.


A behind the scenes look at last month’s book


Interested in joining? Apply now.

We look forward to sharing our favorite books with industry leaders. Please fill out the application form to see if you qualify.


If you have any questions please email

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