Research, Expeditions, Workshops


Welcome to Ebco’s exclusive Know What’s Next, Now - Book Group. This group has been specifically designed for corporate trend thought leaders in innovation and marketing from across categories. If you have access to this page you have been invited to join us!


From this group, you can expect the following:


An exciting book to read on a topic we have determined to be “hot”


A series of thought starters to get you thinking about how this trend applies to your category (or categories)


Access to our webinar where we will discuss the book and present key trends related to the trend area and answer questions

In our Know What’s Next Now Book Club for November, we will be presenting
‘Marketing to Gen Z: The rules for reaching this vast and very different Generation of Influencers’


We will encompass spirituality, mindset, engagement, products and brands that are resonating with Gen Z as well as what this generation demands from products and brands. Due to their upbringing, Gen Z has adapted to blend the lessons of the Great Recession, pragmatism and work ethic of older generations to reach new ideals and youth prowess. We hope to open up brands to new ways of thinking to market to their consumer including: 

  • Getting past the 8-second filter

  • Avoiding blatant advertising and tapping influencer marketing

  • Understanding their language and off-beat humor

  • Offering the shopping experiences their consumers expect

This emerging generation is expected to comprise 40% of all consumers by 2020. Now is the time to learn who they are and what they want!

Ebco is ready to take our place to facilitate that conversation on November 18th, are you in? 



Previous book club sessions have included:



Use the Enneagram to enhance your work, life, and love.

The Enneagram is a popular model of the human psyche that includes 9 different personality types. Find out which type you are, and the way it can influence your habits, your growth, and your personal and professional interactions.

The Modern Enneagram is a fresh, easy-to-read entry point into the system. With detailed sections about each personality type as well as a holistic overview of the entire model, this book will show you how to use the Enneagram to discover your authentic self and better manage your emotions, develop your career, and understand the people around you.

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Beauty Food

This book exemplifies the emerging ingredient trends we see impacting the food and beverage, beauty and wellness categories. We will focus on ingredient trends (and the reasons why consumers are interested in them) featured throughout the book. This includes CBD and cannabis as well as emerging superfood and enhanced/functional ingredients that promote wellness and beauty. 



The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future

Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion. We will dig into trends changing the future of categories —from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture. The focus will be on these key trends as outlined in the book—interacting, cognifying, flowing, screening, accessing, sharing, filtering, remixing, tracking, and questioning—and demonstrate where we see them developing now.



High Vibrational Beauty

We’ve selected a book that concentrates on self-care, and our goal is to create a dialogue with trend thought leaders around how trends in self care can and will affect your industry. In addition to a thoughtful discussion around self-care and some of the main themes of the book, Ebco Trends will present self-care trends that we have uncovered in our research that are shaping the future across industries. 



Watch the video to see an overview of a past book club covering the topic of self-care.


Interested in joining? Apply now.

We look forward to sharing our favorite books with industry leaders. Please fill out the application form to see if you qualify.

Next webinar:
Nov 18th 3p-4p CST

If you have any questions please email

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