Research, Expeditions, Workshops


Welcome to Ebco’s exclusive Know What’s Next, Now - Book Group. This group has been specifically designed for corporate trend thought leaders in innovation and marketing from across categories. If you have access to this page you have been invited to join us!


From this group, you can expect the following:


An exciting book to read on a topic we have determined to be “hot”


A series of thought starters to get you thinking about how this trend applies to your category (or categories)


Access to our webinar where we will discuss the book and present key trends related to the trend area and answer questions


Our next book selection and trend topic will be announced mid-December 2018, and the webinar will follow at the end of January 2019.

Past Books and Areas of Focus

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This book exemplifies the emerging ingredient trends we see impacting the food and beverage, beauty and wellness categories. We will focus on ingredient trends (and the reasons why consumers are interested in them) featured throughout the book. This includes CBD and cannabis as well as emerging superfood and enhanced/functional ingredients that promote wellness and beauty. 


Self Care

We’ve selected a book that concentrates on self-care, and our goal is to create a dialogue with trend thought leaders around how trends in self care can and will affect your industry. In addition to a thoughtful discussion around self-care and some of the main themes of the book, Ebco Trends will present self-care trends that we have uncovered in our research that are shaping the future across industries. 



Book Club Recap

Watch the video to see an overview of last month’s book club covering the topic of self-care.


A behind the scenes look at last month’s book


Interested in joining? Apply now.

We look forward to sharing our favorite books with industry leaders. Please fill out the application form to see if you qualify.


If you have any questions please email

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