Guest Post: Immersed in Trends with Ebco

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Facilitated trend workshops that are driven by research


Original Post written here, by Elijah Wood at Voltage Control

I was recently in Atlanta, Georgia with a good friend, Erin Mays, Managing Partner of Ebco. Voltage Control and Ebco often team up to facilitate immersive workshops for companies to explore innovation trends and their impacts on the market.

Ebco is one of Austin’s fastest-growing agencies. Ebco is led by consumer research expert Erin Mays and market and trend expert Kalyn Rozanski, experienced professionals, and trusted advisors. They are both passionate about trends and consumer behavior. Their mission is to use what they know to arm you with the information and inspiration you need to make informed strategic action. Erin was recently named a winner in the Innovation and Startup Category at the 21st Annual Austin Under 40 Awards. Ebco was also listed on Austin Inno’s 50 on Fire List in 2018. The future is bright for Ebco and we love every opportunity we get to work with their team and clients.

Erin has a degree in anthropology and has worked professionally in innovation as a Design Strategist and Researcher before starting Ebco. There is always plenty for us to talk and wonder about. We often laugh when together but I always learn something new in every interaction. Erin has the wit and tenacity that is common amongst CEO types. I’m not surprised that organizations like Colgate, Georgia Pacific, and other major brands are bringing Ebco in to explore new consumer trends in their respective markets.

In the morning before a workshop, we were talking about the BeltLine. This revitalization effort in Atlanta is one of the largest urban design and planning projects ever undertaken. Once a former railway corridor around the core of Atlanta, this area is being transformed into a multi-use trail throughout the city. Projects such as the BeltLine in Atlanta, the Big Dig in Boston, and the High Line in New York City are examples of a trend in cities and the adaptive reuse of major infrastructure.

(L-R) The High Line, Before and After the Big Dig, a BeltLine Vignette

(L-R) The High Line, Before and After the Big Dig, a BeltLine Vignette

The elevator in the lobby “dinged” and the rest of Erin’s Ebco team arrived. Our conversation shifted to the client and the workshop we were to run in a few hours.

Workshop Design

In collaboration with Ebco, Voltage Control designed a workshop to make space for Georgia Pacific to learn about new trends that will impact the future of their industry. My task was to help design an interactive experience for the workshop attendees to experience these trends, and related products, first-hand.

The client’s primary goal was to expose and familiarize attendees to these trends. We also wanted to drive relevant meaningful dialog among these participants. Each station showcased a macro-trend and the associated micro-trends. We also included current products that demonstrated exemplify the trends.

Each of our team members facilitated one of three trend experiences to guide the participants through those macro trends. The workshop was interactive, conversational, and captured the participants’ insights. They were able to touch, feel, and even taste these cutting-edge products. This also helped the team members contribute to the future vision of the company.

Attendees then filled out an insights survey using Mentimeter. This is an interactive workshop tool that allows facilitators to capture input in real-time from their audience.

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Attendees loved getting to highlight their favorite parts of the workshop that inspired them at each station. We ended by asking, “What ways can Georgia Pacific develop products and services that take advantage of these trends?” Now Georgia Pacific can analyze the research provided by Ebco and combine that with the insights from their teams. This combination of research and workshops defines them as the trendsetters and industry leaders.

“We run the best, most creative and immersive workshops for our clients — and that includes expert facilitation. Voltage Control has been the perfect partner in delivering immense value to our clients.”

Erin Mays, Founder + Managing Director, EBCO

What I have learned

Workshops are intense experiences filled with bold ideas and powerful conversation. The curiosity of the attendees is both inspiring and exhausting. It is important after these action-packed workshop days to spend time resting and reflecting to recharge for the next gathering. My time facilitating this workshop made me think about how Voltage Control’s Founder, Douglas Ferguson, often spends time at Generator in Austin doing contrast therapy. This recovery lab brings athlete grade recovery equipment to everyday people.

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I’ve always been a fan of self-care whether it be massage, acupuncture, meditation, or a day off from the gym. Having access to professional athlete tools allowed me to up my recovery game and I’m feeling the best I’ve ever had.

Douglas Ferguson, Founder + President, Voltage Control

CEOs and academics see recovery as an essential key to success. Recovery is what we do on our days off from training to ensure we’re at our best the next time we need to execute.

Ebco is a trend and innovation firm based in Austin, Texas, with a goal to enable innovation teams at the world’s largest companies through their unique approach to trend forecasting, which delivers unexpected evidence-based trends and insights. It’s this unique methodology  that inspires unexpected new products, technologies, business models and categories through visual presentations, immersive trend workshops for cross-functional teams and in-market experiential trend expeditions.

We help top brands stay ahead of emerging trends in some of the world’s fastest changing industries so they can meet the demands of the ever-evolving consumer and market landscape. Our workshops drive ideation and our trend expeditions cultivate innovation. Using evidence-based and culturally-observant research, our method for uncovering disruptive insights is one of a kind.

We’d love to chat about our programs. Reach out here.

Read more by following Voltage Control here.


Michael ManningComment